<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://upforward.nl/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838510171-CNVR33NNXFIXJDP1301M/momoyoga.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838555817-WTZ0TKN5ZDKLQH7V1EFK/um+media.jpeg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838566727-IZ7M173HNLCOAHUJ4ULY/hallostroom.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838575604-CF6MPOC615TRHEWRXGON/scentair.jpeg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838882424-AXNS5DQII2RBS1BCT9HJ/crazy+ones+logo.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838747134-RIVGKLKQRLG4KQX9ID6H/pinkcube-logo-e1467841455601.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838735139-MYKV1BPJN8KW5K9TLOKW/Takeaway.com-Logo3-300x300.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838780178-4WZSMRR4MGIE1TMYGW47/Logo-coolblue-500x500.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1602526879306-12XK1N5MR0QQXQD4N8UB/NLwerkvoorelkaar-logo-goed-300x300.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583937279722-ZL9GQCC2PDWGET77D9E2/VentureCafe_IrisvandenBroek_portalEN.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/methods</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595614830543-9E1Z4AXCA26X2W3T9E28/scaling%2Bup2.jpg</image:loc>
      <image:title>Methods</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595607300219-9EM8NYVUYZTP4DQS0MPW/growth-strategy-canvas-hacking.png</image:loc>
      <image:title>Methods</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595602797449-IXCTKO1YYGZWGD12OHEH/OGSM%2Bmodel.jpg</image:loc>
      <image:title>Methods</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595603307657-27EPCEEYUDXW75D92Y08/kernel-of-strategy.jpg</image:loc>
      <image:title>Methods</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595602488406-0WENV7FUGS9XYFR47VGG/ValuePropositionCanvas_VL.png</image:loc>
      <image:title>Methods</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595602910647-AC02OIPM9GQ6RQYRJVM5/Business%2BModel%2BCanvas_VL.png</image:loc>
      <image:title>Methods</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595602186691-K0DYFWWN3KB90FUZBIZO/Brand-Key-Model-figuur-1.jpg</image:loc>
      <image:title>Methods - Brand key</image:title>
      <image:caption>A proven and comprehensive model to finding your brand dna.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595614513519-A623QGCLE1HSIONRVMWJ/Martijn+hendrikx+work+from+home.jpg</image:loc>
      <image:title>Methods - Every job is unique</image:title>
      <image:caption>So, my approach to delivering value is as well. I can use a variety of concepts, models and techniques to fix the issue at hand. Check out my projects page for some examples.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1584564072830-7HK0YGDZF2JT8R3ISVGG/IMG_2016.jpg</image:loc>
      <image:title>Over mij - Dit ben ik.</image:title>
      <image:caption>Al 47 jaar op aarde. Geboren in Brabant. Maar al lang verhuisd naar Rotterdam. Aan het begin van mijn carriere aan de knoppen gezeten bij grote merkcampagnes voor KPN, het jongerenmerk Hi-KPN en Rabobank. In mijn laatste dienstverband was ik verantwoordelijk voor de merkbeleving van Coolblue. Daarna ben ik gaan ondernemen. Ik ben actief gaan meewerken bij meerdere scale-ups als MT lid in marketing verantwoordelijke rollen. En ik ben gaan participeren in start-ups. Zo ben ik 5 jaar betrokken geweest bij ScentAir, een bedrijf in retail experience en bij HalloStroom. Tegenwoordig adviseer in groeiende bedrijven met marketingstrategische vraagstukken.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-04</lastmod>
  </url>
  <url>
    <loc>https://upforward.nl/home-nl</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/39a46275-7d32-49d7-a5a3-8e8ae524bd43/bistroo+.jpeg</image:loc>
      <image:title>Home NL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/0d4870c0-40a5-4c70-be1c-eb4bba1fae9d/Techleap.jpg</image:loc>
      <image:title>Home NL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838566727-IZ7M173HNLCOAHUJ4ULY/hallostroom.png</image:loc>
      <image:title>Home NL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/5623ae3b-14b0-47b5-9847-858ca8771afd/anewspring+logo.jpeg</image:loc>
      <image:title>Home NL</image:title>
      <image:caption>SaaS Scale-up aNewSpring</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838510171-CNVR33NNXFIXJDP1301M/momoyoga.jpg</image:loc>
      <image:title>Home NL</image:title>
      <image:caption>Momoyoga</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838747134-RIVGKLKQRLG4KQX9ID6H/pinkcube-logo-e1467841455601.png</image:loc>
      <image:title>Home NL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838780178-4WZSMRR4MGIE1TMYGW47/Logo-coolblue-500x500.jpg</image:loc>
      <image:title>Home NL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1602526879306-12XK1N5MR0QQXQD4N8UB/NLwerkvoorelkaar-logo-goed-300x300.png</image:loc>
      <image:title>Home NL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838882424-AXNS5DQII2RBS1BCT9HJ/crazy+ones+logo.png</image:loc>
      <image:title>Home NL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/4fcf4b2e-5558-42c9-bf1e-9fe3330a9bc7/GOOSE-VPN-e1523366709267.png</image:loc>
      <image:title>Home NL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838735139-MYKV1BPJN8KW5K9TLOKW/Takeaway.com-Logo3-300x300.png</image:loc>
      <image:title>Home NL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/cf358b8d-0c71-49a5-bc56-74d965019924/inlite.png</image:loc>
      <image:title>Home NL</image:title>
      <image:caption>in-lite buitenverlichting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1e357c7d-0202-4f65-8551-ade77297367d/Drawing-6.sketchpad.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1ac2a05a-8161-4ef5-a461-c2576306871c/Drawing-1.sketchpad+%283%29.png</image:loc>
      <image:title>Home NL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/66fa7d5c-347c-471e-8101-03d02a4e66e9/Drawing-10.sketchpad+%282%29.png</image:loc>
      <image:title>Home NL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1ef4c558-93a7-4f49-bcb2-3976566f031a/Drawing-17.sketchpad+%282%29.png</image:loc>
      <image:title>Home NL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/724c5a78-449e-4bc1-b85c-51aa4e1a3e77/Drawing-13.sketchpad+%284%29.png</image:loc>
      <image:title>Home NL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/recente-projecten</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1620745565817-GOD0HRK77DATP646XYAO/anewspring-home-featured.jpeg</image:loc>
      <image:title>Recente projecten - aNewSpring - Marketing Manager</image:title>
      <image:caption>Fast growing SaaS company aNewSpring has all the online training software for effective learning journeys. Full of innovative features, training tools and even an ai based memotrainer to help people remember better. I assisted the c-level to build a comprehensive marketing strategy for the coming years. And I took the lead as marketing manager to put the strategy into practice. Building blocks: Strategy Team and proces Brand positioning Growth Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583939667484-ZRIUPDDDJNTUNTEZYMCU/HalloStroom+.jpg</image:loc>
      <image:title>Recente projecten - HalloStroom - Growth Marketing</image:title>
      <image:caption>Fast growing scale-up HalloStroom is one of the hottest providers of solar energy in the Netherlands. I helped grow the customer base through agressive growth marketing. I focussed on digital advertising and building the brand. Fast pace, fail fast, high energy &amp; large budgets. Duration 1,5 year. Tasks: Online marketing Team managing and hiring Brand management Website development Marketing intelligence Management reporting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583939723907-J5GQZ9O0GNOC36QW55E5/Momoyoga.png</image:loc>
      <image:title>Recente projecten - MomoYoga SaaS - Growth strategy</image:title>
      <image:caption>This SaaS company looks sweet &amp; balanced enough, but is buzzing with ambition to become the default manamagent sofware for Yoga studios around the globe. I helped a little to implement growth tactics and shift strategy. This assignment is still underway, so expect some bigger things to come. Tasks: Growth Marketing strategy Brand consultancy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1602535209033-7FPBXMJTMJ1YG31G0W59/Goose-VPN-Logo-e1583251500311.png</image:loc>
      <image:title>Recente projecten - GOOSE VPN - Head of growth</image:title>
      <image:caption>Interim head of growth for Dutch Internet Security Provider GOOSE VPN. Responsible for growing user base trought Growth hacking , restructuring and rebuilding the team and repositioning the brand. Tasks: growth hacking Organisation Marketing strategy Brand positioning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1584100005163-2TJWA5FNNHTA1YGJJWER/PinkCube+Positionering</image:loc>
      <image:title>Recente projecten - Brand consultancy- PinkCube.nl</image:title>
      <image:caption>This was a fun project. Fast growing Scale -up Pinkcube asked me to help rebrand their company. So we set out to work, doing interviews, workshops and a lot of creative thinking. The result: a fresh new brand identity, a new pay off, and a way forward for the coming years. I partnered with Bureau Loos for graphic design for this one. Tasks: Workshops Brand and strategy consultancy Copy and design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1584101801567-2QXAD1K6YQBSHR4XJUI6/IPG+mediabrands.jpeg</image:loc>
      <image:title>Recente projecten - IPG Mediabrands - Media strategy &amp; Pitch</image:title>
      <image:caption>I love doing big pitches. I work well in high energy, high paced environments with a tight deadline. I helped the media-agencies of IPG mediabrands to build a couple of succesfull digital media strategies for pitches. 2 out of 3 were succesfull and were rewarded the multi year multiple million media-contract. Kind off a big deal I thought. Tasks: Media strategy Online media review Pitch Strategy Project management (aka. butting heads to reach the deadline)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1584099437071-8N5KQ19ZKS2O23T1VLBC/IMG-20131022-WA0010_v2.jpg</image:loc>
      <image:title>Recente projecten - Coolblue - Marketing</image:title>
      <image:caption>Working for Coolblue means working in a high paced growth machine. We did a lot of great stuff during my tenure there. One project stands out; the introduction of Coolblue in the nation’s capital Amsterdam. A big new store needs a big introduction. So we did. We hi-jacked a coffee stand in the middle of the train square and replaced it with a gaint Coolblue box. I’d never done that before. And It did the job. We combined it with a lot of local attention, riding around with bikes and giving away goodies on the spot. The result; A lot of attention and a big fight with the local municipally. :-) It was worth it though. Tasks: Idea development Production Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1584110530020-TH85KEP6LZ1BXJRYYH8A/Schermafbeelding+2020-03-13+om+15.41.42.png</image:loc>
      <image:title>Recente projecten - Sustainability festival -Marketing</image:title>
      <image:caption>We’re the first generation to feel the devastating results of climate change. And the last generation that can stop it. We did our part by organising a sustainabiliy festival “DusWatGaanWijDoen”. I chipped in and did the marketing &amp; social . It sold out within weeks and was a huge succes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1584112229669-NR0VR2DZVCXVRU5ZD1MZ/Scentair+familie.jpeg</image:loc>
      <image:title>Recente projecten - ScentAir - Investing &amp; Marketing</image:title>
      <image:caption>One of my favourites. I partnered with a couple of friends to grow their new start-up in scentmarketing. I did my first seed investments, and I did the marketing, while they focussed on sales and finance. We grew it to a decent size in 4 years and sold it for a nice profit. Nice rollercoaster!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/scalingup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/8e62cfdb-91e9-4700-9c98-2555588165d8/Mountain_EN-e1614244941237.png</image:loc>
      <image:title>scaling-up - Sneller groeien met Scaling up</image:title>
      <image:caption>De scaling-up methodiek is een besturingsysteem voor snelgroeiende bedrijven, gebaseerd op de methodiek van scale-up coach Verne Harnish. Zijn ScalingUp techniek wordt in meer dan 20 landen door duizenden bedrijven gebruikt om sneller, effectiever en gemakkelijker te groeien. In Nederland wordt de techniek exclusief door Scaleupcompany getraind. In een programma van 9 maanden leer je werken aan de 4 belangrijkste groeiversnellers; people, strategy, execution en cash. Ik werk samen met scaleupcompany om de techniek te implementeren bij snelgroeiende bedrijven uit mijn netwerk. Meer info en het aanbod vind je bij Scaleupcompany.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/9ba74903-dc61-4f4b-9fd0-90bd6dad77b2/https___cdn.evbuc.com_images_112164733_245417992056_1_original.png</image:loc>
      <image:title>scaling-up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/7a8b4b55-15c3-4b84-8a8b-4284e95fefd7/Paperback-stack_02-larger.png</image:loc>
      <image:title>scaling-up - Ervaar het zelf</image:title>
      <image:caption>Koop Scaling Up bij je favoriete boekenwinkel.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/projecten</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/8f33c122-ef37-4dad-afd6-bd2721901819/bistroo.jpeg</image:loc>
      <image:title>projecten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/041dbab6-526a-4725-b3ee-f9341748fce5/techleap.jpg</image:loc>
      <image:title>projecten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1617201103783-X0896Y4JH64TIR4AWFGM/hallostroom2.jpg</image:loc>
      <image:title>projecten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1e2ba745-1532-4b11-bd65-2e00da7e72c7/inlite.jpeg</image:loc>
      <image:title>projecten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1584100781192-HV2TRAWBOYZAN4YPAWJ6/IMG-20131022-WA0010_v2.jpg</image:loc>
      <image:title>projecten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1584100005163-2TJWA5FNNHTA1YGJJWER/PinkCube+Positionering</image:loc>
      <image:title>projecten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1617201231540-HLGOULTY5TW7HNXQY92Y/anewspring-learning-journey-platform.png</image:loc>
      <image:title>projecten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/9cfdffa0-a95c-4699-85ac-b6692a68fe32/GooseVPN.png</image:loc>
      <image:title>projecten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/237f95c6-da84-4f02-b786-9e89b590e631/ipg-mediabrands-hq.jpeg</image:loc>
      <image:title>projecten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1584110530020-TH85KEP6LZ1BXJRYYH8A/Schermafbeelding+2020-03-13+om+15.41.42.png</image:loc>
      <image:title>projecten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1584112229669-NR0VR2DZVCXVRU5ZD1MZ/Scentair+familie.jpeg</image:loc>
      <image:title>projecten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/c3823cd2-5b0a-4462-90ca-f86016a625f9/momoyoga.jpeg</image:loc>
      <image:title>projecten</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/over-ons</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/f0aa1b67-3efc-40b4-a798-5ca517de17ae/Ralf+van+lieshout.jpeg</image:loc>
      <image:title>over ons</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/fcda8ada-84f3-49aa-a99f-6f9e9e0a10a9/Hallostroom_kantoor_BRK-9965.jpg</image:loc>
      <image:title>over ons</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/3d3f3bc0-f788-4be1-a1c2-c46bc0310c81/emiel+haring.jpeg</image:loc>
      <image:title>over ons</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/613debe3-c155-4b87-9810-28be135001d4/Ruud+Kavelaars.jpeg</image:loc>
      <image:title>over ons</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/71f36506-1d0a-45e0-a4da-604af09eabcd/IMG_4291.jpeg</image:loc>
      <image:title>over ons</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/4a4eb855-aa34-4a66-9977-18e2d2215802/foto-melissa-kamp.jpg</image:loc>
      <image:title>over ons</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/77279305-a068-4bc6-a60d-7d5095ec109c/Enzo+Greco.png</image:loc>
      <image:title>over ons</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/over-ons-english</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1584564072830-7HK0YGDZF2JT8R3ISVGG/IMG_2016.jpg</image:loc>
      <image:title>over ons (english) - This is me.</image:title>
      <image:caption>41 years old, Living with my girl Brenda and my son Siem. Living and breathing marketing since i graduated Erasmus University in 2003. Brabant born, Rotterdam based, but working all over. After workhours, you can find me doing trailrunning, listening to loud music or playing poker.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/werkwijze-engels</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595614830543-9E1Z4AXCA26X2W3T9E28/scaling%2Bup2.jpg</image:loc>
      <image:title>werkwijze (engels)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595607300219-9EM8NYVUYZTP4DQS0MPW/growth-strategy-canvas-hacking.png</image:loc>
      <image:title>werkwijze (engels)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595602797449-IXCTKO1YYGZWGD12OHEH/OGSM%2Bmodel.jpg</image:loc>
      <image:title>werkwijze (engels)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595603307657-27EPCEEYUDXW75D92Y08/kernel-of-strategy.jpg</image:loc>
      <image:title>werkwijze (engels)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595602488406-0WENV7FUGS9XYFR47VGG/ValuePropositionCanvas_VL.png</image:loc>
      <image:title>werkwijze (engels)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595602910647-AC02OIPM9GQ6RQYRJVM5/Business%2BModel%2BCanvas_VL.png</image:loc>
      <image:title>werkwijze (engels)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595602186691-K0DYFWWN3KB90FUZBIZO/Brand-Key-Model-figuur-1.jpg</image:loc>
      <image:title>werkwijze (engels) - Brand key</image:title>
      <image:caption>A proven and comprehensive model to finding your brand dna.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1595614513519-A623QGCLE1HSIONRVMWJ/Martijn+hendrikx+work+from+home.jpg</image:loc>
      <image:title>werkwijze (engels) - Every job is unique</image:title>
      <image:caption>So, my approach to delivering value is as well. I can use a variety of concepts, models and techniques to fix the issue at hand. Check out my projects page for some examples.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/home-nl-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/39a46275-7d32-49d7-a5a3-8e8ae524bd43/bistroo+.jpeg</image:loc>
      <image:title>Home NL 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/0d4870c0-40a5-4c70-be1c-eb4bba1fae9d/Techleap.jpg</image:loc>
      <image:title>Home NL 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838566727-IZ7M173HNLCOAHUJ4ULY/hallostroom.png</image:loc>
      <image:title>Home NL 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/5623ae3b-14b0-47b5-9847-858ca8771afd/anewspring+logo.jpeg</image:loc>
      <image:title>Home NL 2023</image:title>
      <image:caption>SaaS Scale-up aNewSpring</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838510171-CNVR33NNXFIXJDP1301M/momoyoga.jpg</image:loc>
      <image:title>Home NL 2023</image:title>
      <image:caption>Momoyoga</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838747134-RIVGKLKQRLG4KQX9ID6H/pinkcube-logo-e1467841455601.png</image:loc>
      <image:title>Home NL 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838780178-4WZSMRR4MGIE1TMYGW47/Logo-coolblue-500x500.jpg</image:loc>
      <image:title>Home NL 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1602526879306-12XK1N5MR0QQXQD4N8UB/NLwerkvoorelkaar-logo-goed-300x300.png</image:loc>
      <image:title>Home NL 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838882424-AXNS5DQII2RBS1BCT9HJ/crazy+ones+logo.png</image:loc>
      <image:title>Home NL 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/4fcf4b2e-5558-42c9-bf1e-9fe3330a9bc7/GOOSE-VPN-e1523366709267.png</image:loc>
      <image:title>Home NL 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583838735139-MYKV1BPJN8KW5K9TLOKW/Takeaway.com-Logo3-300x300.png</image:loc>
      <image:title>Home NL 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/cf358b8d-0c71-49a5-bc56-74d965019924/inlite.png</image:loc>
      <image:title>Home NL 2023</image:title>
      <image:caption>in-lite buitenverlichting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1e357c7d-0202-4f65-8551-ade77297367d/Drawing-6.sketchpad.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/564f6ade-e5c1-4c29-a509-2ce956e7c513/Hallostroom_kantoor_BRK-9965.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/724c5a78-449e-4bc1-b85c-51aa4e1a3e77/Drawing-13.sketchpad+%284%29.png</image:loc>
      <image:title>Home NL 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/home-nl-1-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/cf358b8d-0c71-49a5-bc56-74d965019924/inlite.png</image:loc>
      <image:title>Upforward Strategy</image:title>
      <image:caption>in-lite buitenverlichting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/333cbbec-d901-4040-9f23-60343d818d4f/Kopie-van-SC_primairlogo_oranje_rgb2-removebg-preview.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/7eb0e4e8-0f95-411c-9300-a7b96d1efb4a/dr+hauschka.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/b048c9c9-4a74-445d-96e9-ce4dc6ccac37/techleap.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/17150bb8-d14a-4568-8f89-2bdfd1746231/anewspring.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/befa98c9-3f51-41db-9e92-9156d0455744/villavibes+logo.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/87133c6f-63b2-47e7-a2be-2d70d6528849/hallostroom.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/b6d2b996-0470-4f0c-abf6-547be17d2847/Coolblue_Logo.svg.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1e62dd29-bcec-41d7-9385-37349ad3b2f7/thuisbezorgd.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/21ced838-5454-4b5b-b43b-9383cd2408bb/impact+hub.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/f0deba3f-be7f-4432-ac88-16cd9c14446d/parkos.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/d4d09ad4-a9fb-4b18-b35d-5b4ea331e1df/pinkcube.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/86b96457-5661-4bbe-a456-bd5c3352dc78/bistroo.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/09b2455f-bdd7-4976-9495-e8bc165d72d8/nederlandvoorelkaar.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/df463add-729b-4dba-ab33-f0ed9adf7fb6/marleen+kookt.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/3ede8857-306a-4325-bf8a-a0f2acd45743/megawatt.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/663ff6a5-b100-4c12-a860-79d5a96a3b1d/Firefly.png</image:loc>
      <image:title>Upforward Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/564f6ade-e5c1-4c29-a509-2ce956e7c513/Hallostroom_kantoor_BRK-9965.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/87efaec0-4bed-464e-ac2f-c9d4ca8b524c/jason-goodman-vbxyFxlgpjM-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/2d36497a-eed5-4c06-b5cf-61bad8b1e4e6/tim-van-der-kuip-s-aRz4D_b5I-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/8baa0304-b120-4653-9747-51399717e6c0/tim-van-der-kuip-CPs2X8JYmS8-unsplash.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/positionering</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/d2f50bb7-a567-4919-9b34-e7d788097484/arrow-removebg-preview.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1586376730276-RD69OPEPSSWYI0XA6XVG/IMG_1032.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/6ae4ba17-9dcd-4134-9b6e-eeb9adad3367/Scherm%C2%ADafbeelding+2024-03-18+om+11.49.23.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/ca6f0613-3742-4b50-bdd2-0c3a417204e6/Zonder+titel+%28Presentatie+%2843%29%29.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/e7698729-ed68-4b1c-9d97-28e487f010f1/Zonder+titel+%28Presentatie+%2843%29%29+%281%29.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/b7d04d6e-5a98-4316-aa6f-8adc9aca8787/HalloStroom+Manifest+%28Presentatie+%2843%29%29.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/strategie</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/d2f50bb7-a567-4919-9b34-e7d788097484/arrow-removebg-preview.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/segmentatie</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1717749377398-0CASOBTD754FP45WEZ82/image-asset.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/12293630-b240-4a23-b77e-27a2a767b43d/Segmentatie+Meaningfull_actionable_grid+Upforward+marketing.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/ec7b5970-54c9-4152-ba20-d17e31924ad2/Meaningfull+actionable+ingevuld+.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/home-nl-1-1-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/cf358b8d-0c71-49a5-bc56-74d965019924/inlite.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
      <image:caption>in-lite buitenverlichting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/333cbbec-d901-4040-9f23-60343d818d4f/Kopie-van-SC_primairlogo_oranje_rgb2-removebg-preview.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/7eb0e4e8-0f95-411c-9300-a7b96d1efb4a/dr+hauschka.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/b048c9c9-4a74-445d-96e9-ce4dc6ccac37/techleap.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/17150bb8-d14a-4568-8f89-2bdfd1746231/anewspring.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/befa98c9-3f51-41db-9e92-9156d0455744/villavibes+logo.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/87133c6f-63b2-47e7-a2be-2d70d6528849/hallostroom.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/b6d2b996-0470-4f0c-abf6-547be17d2847/Coolblue_Logo.svg.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1e62dd29-bcec-41d7-9385-37349ad3b2f7/thuisbezorgd.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/21ced838-5454-4b5b-b43b-9383cd2408bb/impact+hub.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/f0deba3f-be7f-4432-ac88-16cd9c14446d/parkos.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/d4d09ad4-a9fb-4b18-b35d-5b4ea331e1df/pinkcube.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/86b96457-5661-4bbe-a456-bd5c3352dc78/bistroo.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/09b2455f-bdd7-4976-9495-e8bc165d72d8/nederlandvoorelkaar.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/df463add-729b-4dba-ab33-f0ed9adf7fb6/marleen+kookt.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/3ede8857-306a-4325-bf8a-a0f2acd45743/megawatt.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/663ff6a5-b100-4c12-a860-79d5a96a3b1d/Firefly.png</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/a533e64b-0e14-4b38-a69c-a15ded8bfb04/Hallostroom_kantoor_BRK-9965.jpg</image:loc>
      <image:title>Home Upforward 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/564f6ade-e5c1-4c29-a509-2ce956e7c513/Hallostroom_kantoor_BRK-9965.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/87efaec0-4bed-464e-ac2f-c9d4ca8b524c/jason-goodman-vbxyFxlgpjM-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/2d36497a-eed5-4c06-b5cf-61bad8b1e4e6/tim-van-der-kuip-s-aRz4D_b5I-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/8baa0304-b120-4653-9747-51399717e6c0/tim-van-der-kuip-CPs2X8JYmS8-unsplash.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/home-nl-1-1-1-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/cf358b8d-0c71-49a5-bc56-74d965019924/inlite.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
      <image:caption>in-lite buitenverlichting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/b6d2b996-0470-4f0c-abf6-547be17d2847/Coolblue_Logo.svg.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/7eb0e4e8-0f95-411c-9300-a7b96d1efb4a/dr+hauschka.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/17150bb8-d14a-4568-8f89-2bdfd1746231/anewspring.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/befa98c9-3f51-41db-9e92-9156d0455744/villavibes+logo.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/87133c6f-63b2-47e7-a2be-2d70d6528849/hallostroom.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/f0deba3f-be7f-4432-ac88-16cd9c14446d/parkos.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1e62dd29-bcec-41d7-9385-37349ad3b2f7/thuisbezorgd.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/d4d09ad4-a9fb-4b18-b35d-5b4ea331e1df/pinkcube.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/86b96457-5661-4bbe-a456-bd5c3352dc78/bistroo.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/df463add-729b-4dba-ab33-f0ed9adf7fb6/marleen+kookt.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/3ede8857-306a-4325-bf8a-a0f2acd45743/megawatt.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/ef786abf-a871-4743-977b-fe4d966522f0/IMG_2016-removebg.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/a533e64b-0e14-4b38-a69c-a15ded8bfb04/Hallostroom_kantoor_BRK-9965.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/b3b64f9a-278c-42bf-abb5-59eccbe3e66e/VillaVibes++case.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/ec3fd533-a74a-417f-8e4b-0a537f677f7a/Livegang+Zonnefabriek.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/2677ef8a-5093-4a88-879d-44389e59e8fe/Kopie+van+Livegang+Zonnefabriek.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/recente-projecten-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/2677ef8a-5093-4a88-879d-44389e59e8fe/Kopie+van+Livegang+Zonnefabriek.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1583939667484-ZRIUPDDDJNTUNTEZYMCU/HalloStroom+.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/b3b64f9a-278c-42bf-abb5-59eccbe3e66e/VillaVibes++case.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/8d5a496a-8200-4e32-9e67-52080e28116a/IMG_9329+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/4f82edba-8ec5-4e3c-9a84-4e523bc7d672/IMG_9330.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/ec3fd533-a74a-417f-8e4b-0a537f677f7a/Livegang+Zonnefabriek.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/home-nl-1-1-1-1-1</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/cf358b8d-0c71-49a5-bc56-74d965019924/inlite.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
      <image:caption>in-lite buitenverlichting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/b6d2b996-0470-4f0c-abf6-547be17d2847/Coolblue_Logo.svg.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/7eb0e4e8-0f95-411c-9300-a7b96d1efb4a/dr+hauschka.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/17150bb8-d14a-4568-8f89-2bdfd1746231/anewspring.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/befa98c9-3f51-41db-9e92-9156d0455744/villavibes+logo.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/87133c6f-63b2-47e7-a2be-2d70d6528849/hallostroom.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/f0deba3f-be7f-4432-ac88-16cd9c14446d/parkos.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/1e62dd29-bcec-41d7-9385-37349ad3b2f7/thuisbezorgd.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/d4d09ad4-a9fb-4b18-b35d-5b4ea331e1df/pinkcube.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/86b96457-5661-4bbe-a456-bd5c3352dc78/bistroo.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/df463add-729b-4dba-ab33-f0ed9adf7fb6/marleen+kookt.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/3ede8857-306a-4325-bf8a-a0f2acd45743/megawatt.png</image:loc>
      <image:title>Home Upforward 2026v3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/ef786abf-a871-4743-977b-fe4d966522f0/IMG_2016-removebg.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/a533e64b-0e14-4b38-a69c-a15ded8bfb04/Hallostroom_kantoor_BRK-9965.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/b3b64f9a-278c-42bf-abb5-59eccbe3e66e/VillaVibes++case.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/ec3fd533-a74a-417f-8e4b-0a537f677f7a/Livegang+Zonnefabriek.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e67702f1f85b923c98ff8e6/2677ef8a-5093-4a88-879d-44389e59e8fe/Kopie+van+Livegang+Zonnefabriek.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/get-started</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
  </url>
  <url>
    <loc>https://upforward.nl/get-started/p/relationship-with-youothers-see9x</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560190004400-XTA0DF0S9WOZJUG994C8/Stocksy_txp824ffa5crXt000_Original_845035.jpg</image:loc>
      <image:title>Get Started - Relationship with You+Others</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/get-started/p/relationship-with-others-tmph9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189982811-KFAJF1TCUH1SXZ827UMC/Stocksy_txp824ffa5crXt000_Large_844923.jpg</image:loc>
      <image:title>Get Started - Relationship with Others</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upforward.nl/get-started/p/relationship-with-you-exny8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189874730-3B0TSLDUHTQ93497V3L8/Stocksy_txp824ffa5crXt000_Large_844934A.jpg</image:loc>
      <image:title>Get Started - Relationship with You</image:title>
    </image:image>
  </url>
</urlset>

