Models and Methodologies
I regularly use any of the following theories and models to forward my objectives. The model is not leading. The task at hand is.
Growth hacking & Scaling up
Scaling Up framework
Many scaling companies face similar challenges. The scaling up framework offers a comprehensive set of structures to deal and overcome these challenges. Within this framework, I mostly focus on people, strategy and execution.
Growth Hacking Canvass
Growth Hacking can be an effective strategy to increase your market growth. Done right, it can substantially increase the speed of growth by rapid experimenting and continuous feedback loops. We can help to implement the structure and proces in your marketing team.
Marketing & Strategy Formats
OGSM
Do you need a solid plan to get a desired outcome? Have you had enough of powerpoint hell? Try OGSM. It’s a great method to develop a smart, concise and actionable plan. It forces you to think strategically and to be SMART. Learn more about OGSM here.
The Kernel
Richard Rummel wrote one of the most insightfull books about strategy. His method looks simple enough, but it’s actually very rich and profound. I almost always use some version of his kernel of strategy in my strategy consulting work. Actually, it works for almost all complex quistions. .
Proposition & Business building
Value Proposition Canvass
Every product needs have a good product-market fit. The value proposition canvass helps to define your customers’ painpoints and defines the jobs to be done for your product in order to be a good fit to your customer base. An invalueble tool if you want to develop new products or propositions.
Business Proposition Canvass
How well is your company suited to serve the needs of your prospective market? The Business Model Canvass helps to define just that. It delivers a good starting point for all future marketing efforts.
Brand Key
Building a solid brands means standing out. To find your unique proporties we need to dive deep into all the elements that make your brand unique. Unilevers’s brand key model is a great way of doing that. I’ve worked with many companies, big and small, to deliver a fresh new brandpositioning, based on the brand key model.
Every job is unique
So, my approach to delivering value is as well. I can use a variety of concepts, models and techniques to fix the issue at hand. Check out my projects page for some examples.
Guiding policies
I have a number of guiding policies. All my work is guided by these four promises. Is there a fit with yours? Great. Lets talk. If not, no worries.
Sustainable growth, for sustainable brands
I very much prefer to work for sustainable companies, as defined by the 17 SDG of the United Nations. I wholeheartly believe you can make money by doing good.
2. More than just profits.
My company is not all about making the most money. Yours shouldn’t be either. I believe every company has a responsibility towards his community. It matters less what that is; customer happyness, being a role model for entepreneurs, employee development, a better planet. A great community. In my case; I spend a portion of my time coaching young impact entrepreneurs.
3. Delivering sustainable value.
Making sure i can deliver enough value to your company is a big thing for me. So I make sure I do a thorough assesment of what I can accomplish It can’t be too little, or you won’t be satisfied. But neither can it be too much. In that case you are better off with somebody else. Luckily for you, almost everybody I work for has been very satisfied so far. :-)
4. Be kind.
Need I say more?